A Google Analytics Case Study in Internet Explorer Usage – June 2013
In another post on the BeSeen blog, I outlined how we dropped official support for Internet Explorer 7 (IE7) for new website builds (unless we have a very compelling reason to include IE7 support).
This is a (somewhat delayed) follow up post to give an overview of some real life Google Analytics data from some of our clients (kept anonymous). If you haven’t axed IE7 support yet, and you feel like its dragging you down, hopefully this article will help you decide to escape the shackles of IE7 forever! If your clients ask why, feel free to reference this article!
Ok so here’s the raw data on Internet Explorer usage for a selection of our clients’ websites (and our own). Instead of giving the business name or URL, I’ve given a business sector/description which may be of interest to you.
Data is given as a percentage of total visits over the past 6 months (26th Dec 2012 – 26th June 2013).
EDIT (25/7/2013): I sourced data for a London borough council website and added this to the table below and updated the values accordingly. The number of visits that this site generated YTD was over 3.5 million. The number of visits with IE7 was 178,537, the number of IE8 visits was 512,775 and the number of Chrome visits was 128,805.
|Business Type||% of visitors using IE7||% of visitors using IE8|
|Digital marketing agency (our website)||0.5%||3.7%|
|Industrial motor company||3.8%||23.6%|
|Roofing supplies company||1.7%||9.0%|
|Guitar parts company||0.9%||6.5%|
|Women’s fashion blog||0.1%||4.0%|
|A London borough (local government)||5.0%||14.4%|
The total data sampled amounted to over
300,000 3.8 million visits.
So what does all this mean? Well here are a few bullet points for rapid digestion:
- The overall % of visitors using IE7 is low!
- The % varies across different markets and sectors. The target audience evidently has an effect.
- In some cases, IE6 had slightly more users that IE7 for a site!
- The stats indicate that IE6 and IE7 are definitely both legacy browsers with a very small user base (no kidding!)
- IE8 still has a significant user base, so we won’t be dropping that quite yet!
- ADDED (25/7/2013): government / council websites not only have a higher % of IE7 visitors than the other sectors analysed in this case study, but the number of visitors are also significant in their own right. YTD, 178,537 visitors using IE7 visited the local council website used in this case study. Not a number to be sniffed at!
Hope you enjoyed the read. Please do leave comments with feedback and any of your own stats or experiences. What % of IE7 and IE8 users are your customers receiving?
Until next time friends…