A guide to using the new Linkedin

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A guide to using the new Linkedin


If you have logged into your Linkedin profile recently you may have noticed some changes have been taking place, its not just the design which has been changing but also the whole functionality, Linkedin is aiming to become a lot more sociable and therefore increase its growth.


The first change I noticed was to the main navigation, an integral part of the website, to me on first inspection it seemed to be copying the recent design change of Facebook, moving the three main notification icons from the left of the screen to the right, adding in a small thumbnail image alongside the icons to allow easy navigation to your personal profile, just as Facebook do. For me, Linkedin had always been unique and different so this copycat design technique didn’t make sense, surely they will want to stand out not blend in?! The Facebook change wasn’t the only navigation change which didn’t work for me, Linkedin have added in a disappearing menu bar, which is thin and goes as soon as the mouse is not on it, causing a lot of frustration as you try to navigate to inner pages as part of the drop down menu. As well as changing the titles and location of some of the more popular pages, for example companies, groups and news were all there own individual items in the main navigation previously, they have now been put under “Interests” in the new menu, the idea being that menu items are now grouped and simpler for the user.

Linkedin Main Navigation 2013

“News” has been altered so that it is now titled “Influencers”. This page as a whole is very different with Linkedin aiming to make it more personalised for the user, a new two step process explains and personalises the articles displayed to you based on two factors:

  1. Channels – Here you select the “channels” you want to follow, which are basically subjects / topics you are interested in, hence why it is found in the interest section. To start off with Linkedin suggest “channels” which may be of interest to you, this is based on your profile, connections and what you share. The channels can be tailored by you going into the “All channels” tab.
  2. Influencers – This is all about following the people which “influence” you, this way you can easily find out what they are sharing and talking about, this seems a little like twitter to me.

Screen shot 2013-06-05 at 16.03.55

Screen shot 2013-06-05 at 16.18.05

After you have completed the two steps above the idea is that your news will be the most relevant and appropriate for yourself. Personally I believe that the change in navigation and the way news is displayed is detrimental for the company, the changes are not very user friendly at all, and may discourage people away. The new influencers section is particularly confusing, the user would not associate this word with news articles so why have it. More than that it is very hidden behind the interests tab alongside the companies and groups, not things you would necessarily associate with news.

Some other changes have been made recently by Linkedin, below is a round up:

Linkedin started off by  stepping up its security adding in a two step authentication option for users, which is set off by default. If set it provides users with higher security in order to access their account on different devices. Users will register their phone number which triggers Linkedin to send a text for identity verification. This will then happen every single time you try to access your account from a different device, Linkedin also send out an email to your registered email address each time for extra care.

Another copycat tactic of Linkedin to be more like Facebook was seen when it introduced the ability to be able to tag connections in status updates through using the @ symbol, connections will then receive a notification of this.

Users have always be able to attach documents to their own profile for evidence of the work which they have undertaken , but now Linkedin have introduced the ability to add documents to your updates, in the aim to make status’ and discussions more sociable as users interact more.

Finally a change which I strongly agreed with and welcomed was that of the change of the search function, users are no longer restricted to just searching by people, company or group, now you can just type in whatever you want search for and it will come up with a long list, from here on you can select factors in the left hand side menu to simplify your search.

What do you think of the new changes to Linkedin? Get in touch and let us know!


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