Case Study: Falcon Pool website redesign and build
Falcon Pools came to Beseen Marketing wanting a complete redesign and development of their website. This was to modernise the website, aid user experience and to display their gorgeous portfolio of swimming pools.
Falcon Pools are one of the country’s leading swimming pool design and construction companies and have won many prestigious awards. They are the only UK based pool company to be part of the Master Pools Guild, an international network of elite custom pool builders.
- Redesign the existing website to provide a more modern and high quality user experience
- Create a website which is user friendly and easy to navigate
- Showcase Falcon Pools range of services and products through both an image gallery and written content
- Blog facility to keep visitors updated and to also aid Search Engine Optimisation
- Social media integration and sharing buttons for users to connect with Falcon Pools and also share blog content
- Cross browser compatibility
- Multi device compatibility, this was need recognised by BeSeen with an increased use of mobile and tablet use.
A important area of the new website was the gallery, Falcon Pools build high quality swimming pools which are designed and constructed around the needs of individual clients, the most effective way to communicate this was through beautiful pictures showing their extensive range of expertise. BeSeen Marketing implemented a easy to use gallery that showed their portfolio of pools in high quality within the website as well as allowing the use to view the gallery in full screen mode.
This multi functional gallery was used across many pages on the website, BeSeen broke the images down to fit into different product categories, allowing the user to easily view what was most appropriate to them, whether it is indoor or outdoor swimming pools or even a spa or sauna.
New website design
Although we used a similar site structure as their old website, the new website saw a complete redesign utilising modern technology to give maximum exposure to their imagery. All the pages were redesigned taking the existing branding and bringing it up to date to reflect the brand in the same way online as it is offline.
The website design incorporated the companies other online communication channels such as Facebook, Twitter and YouTube, creating an online marketing synergy; allowing users to keep in touch with Falcon Pools on social channels and also view their videos on YouTube.
BeSeen Marketing worked closely with Falcon Pools at every stage of this project to ensure a website was created which reflected the brand in an accurate way.
A successful migration from the old site to the new site took part in late June 2013 without any issues to the business. Since the launch of the new website at the end of last month the website has seen increased traffic to the website.
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