Ideas on how to produce video content for your business
The rumours have been around for a long time now – Video is an important form of content for marketing your business.
Content is king these days and video content is arguably top of the pile. Why? It is more engaging, it is more memorable, you can get more messages across in a shorter space of time, the majority of people are visual, it provides better conversion rates and overall results.
Don’t just take my word for this. Andrew Follett from Video Brewery has written a great article “18 Big Video Marketing Statistics and What They Mean for Your Business”; here are just some of his findings:
59% The percentage of senior executives who’d rather watch a video than read text. Forbes Insight
51% One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.
1.8 Million Words That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
75% That’s the percentage of executives who told Forbes that they watch work-related videos on business websites at least once a week.
The results breakdown:
50% watch business-related videos on YouTube
65% visit the marketer’s website after viewing a video
Key Takeaway: If you’re not using video marketing, you’re missing out on a huge market opportunity.
Why are videos not more widely used by businesses?
From conversations that I have had with customers and other business owners – it comes down to two main elements. Its complicated and expensive.
Complicated because for a successful video you need a story with key messages and a storyboard, you need the right location, right people to appear in the video, you need complicated equipment – lights, audio etc.
Expensive because you need to have copywriters to script the video, hire in people to shoot the video who understand video, audio, lighting and of course post production skills. Who will do it? If no one in the office wants to appear infront of a camera then you might need to hire in actors or voice over artists.
All this effort and expense for 2 minutes of video – its really worth the upside?
Is there another way?
Well, yes there is! Here are some other ways to produce video content:
Company PowerPoint presentations can be transferred to an online viewer format. Services like Slideshare are great for this to embed in your site or to share on social media sites such as LinkedIn.
Prezi (www.prezi.com) is another online presentation tool which captures the imagination in the way it presents information.
‘How to’ videos can be produced via screen grabs utilities. These capture the images on a screen and records the commentary of what you are doing.
Videos using still images can be very effective way to tell a story. Use a mixture of images with animated movement and screens with textual messages.
Whiteboard / white screen :
These are animated videos which replicate someone drawing on a white board and recording it. These are also called video scribing or animated doodling.
These are now not as expensive to produce as you may think. See our very own BeSeen animated doodle.
Video content for the fraction of the cost
There are alternative ways in which your business can reap the benefits of generating video content without all the perceived hassle and costs. If you want full motion video then yes, this can be expensive however with rise of HD quality video on some mobile phones – this can produce some very acceptable results.
I have attempted to provide some alternative ideas to generate video content – these are not all the possibilities by any manor of means, so if you have any other ideas please contribute below.
The rumours are true – video content really does work – so think about how your business can leverage this today.