Introducing the ‘Website Card’ by Twitter

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Screen Shot 2014-05-20 at 16.46.52

Introducing the ‘Website Card’ by Twitter

If you’re keen to show off your business in a simple tweet whilst still getting all the info you need out there, the new Website Card could be a great option for you.

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With the launch of the Website Card comes an even quicker AND easier way to drive traffic to your website. A pre-expanded tweet allows you another opportunity to flaunt the content on your site. By removing the 140 character limit, you can encourage visitors to your site and promote products and services with basic information such as the item title and a description.

You can create various types of Twitter cards and integrate them with your website. By doing this, if any of your visitors tweet a page or post from your website, their followers are able to see the title and excerpt of the post along with a featured image of your choice.

Website Card Options

Product Twitter Cards – this options allows your business to display additional information clearly yet still concisely, advertising your products with custom labels and data suitable to your product.

product-twitter-card

Summary Twitter Cards – you can use these to share additional information from any page or blog post. Once installed on your blog, each time you tweet a blog post, your followers can read a brief summary of the post and then choose if they want to read further. Due to this, your 140-character tweet can establish the context of the tweet and the Summary Twitter Card can add further information and act as a hook.

summary-twitter-card

Player Twitter Cards – video and images attract most users and get the largest conversion rates for tweets. This Twitter card allows you to embed videos in your tweets that users can stream on the Twitter timeline.The settings for this let you define the title, the description and the size of the player plus the basic information that is available for other cards.

player-twitter-card

Gallery Twitter Cards – photographs are key to many businesses, including restaurants, fashion designers, graphic designers and generally sharing company news.

These cards allow you to add up to four images and create a small gallery that will be seen on your Twitter feed. This would be great for restaurants who want to show off their food and tell customers what they offering at the same time.

These cards allow you to add up to four images and create a small gallery that will be seen on your Twitter feed. This would be great for restaurants who want to show off their food and tell customers what they offering at the same time.

gallery-twitter-card

If used effectively, they can be a very useful way extend your message on Twitter and bring more traffic to your website.

Sound Good?

Website Cards can be installed on your WordPress website with the help of plugins. Before installing the code on your WordPress website, you have to apply for Twitter Cards and get them approved by Twitter. Following a small review process your Twitter cards will start showing up in your twitter feed!

Which type of card would you choose and how could these be used in your business? Tweet us @BeSeenMktg and let us know if you will be using Website Cards!

Source:

Info & images from

http://www.business2community.com/twitter/twitter-cards-website-traffic-0858617#!M4lYQ

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