Social Media Engagement Stats from a Recent Campaign

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Social Media Engagement Stats from a Recent Campaign

What we’ve been up to…

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We’ve had the privilege of working with an international client recently on a seasonal social media campaign to drive social media engagement and brand awareness.

Here’s what we got up to during July-September:

  • Campaign strategy and concept development
  • Social Media content calendar for Facebook, Twitter and Google+
  • Research and copywriting for the social media posts
  • Scheduling and posting of Google+ and Facebook posts
  • Graphic design work based on their existing campaign branding
  • Social Media Competition terms and conditions compiled
  • Facebook competition app creation (x3)
  • Facebook competition management including a daily draw and email communication with the winners
  • Twitter promoted tweets setup and management
  • Facebook promoted posts setup and management

The results…

We have now finished the Back To School campaign and saw some fantastic results.

One of our Facebook posts was given a push with a small Facebook ad budget for a single day and we saw 1150+ likes and 125+ shares for this post. That’s the kind of social media engagement we like to see!

Facebook engagement results - likes and shares

One of the Facebook competitions we created for our client was to run for the whole of August 2014.  We had received 950+ entrants by the middle of August!

We also helped grow the client’s Facebook following by over 20% at the midway point of the overall campaign. They started a under 2500 followers. By the end of the campaign Staples had 4299 followers – an increase of 76% overall!

We loved this social media campaign and the results we saw. Of course it was hard work, with some of the team putting in 12+ hour days to hit some incredibly tight deadlines, but that’s what we’re here for. We’re here to deliver results for our clients.

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