Thames Valley Air Ambulance Rebrand
With the approaching new year, the Thames Valley Air Ambulance Charity were focused on 2015 as a year for change and approached BeSeen with an opportunity to submit recommendations for a complete rebrand. As a three-way competitive pitch, BeSeen were keen to demonstrate their commitment to working with the air ambulance charity and approached the brief with a determination to win.
The first consideration was the change of name from Thames Valley and Chiltern Air Ambulance to the simpler Thames Valley Air Ambulance. This in itself would provide clarity around the location serviced by the air ambulance as well as creating the need to re-brand. 2015 would be the Charity’s 15th year of providing a unique life-saving service to communities in the Thames Valley area and they intended to use this milestone to leverage communication and fundraising opportunities.
With the recent development of a Brand Audit and Fundraising Proposition, it was time for the Charity to update their brand image to reflect the new proposition. A major challenge for this brief was to address both the requirements of the supporters as well as the stakeholders, as too much change could have a serious impact on loyalty, recognition and even lead to a decrease in donations from fundraising activities.
BeSeen’s approach to this project was to ensure that due consideration was given to all of the diverse influencing factors whilst not losing all of the credibility and integrity of the current branding. Take a look below at the brand collateral that we created as part of this exciting project.