Thames Valley Air Ambulance

BeSeen / Thames Valley Air Ambulance

Thames Valley Air Ambulance Rebrand

The Client

With the approaching new year, the Thames Valley Air Ambulance Charity were focused on 2015 as a year for change and approached BeSeen with an opportunity to submit recommendations for a complete rebrand. As a three-way competitive pitch, BeSeen were keen to demonstrate their commitment to working with the air ambulance charity and approached the brief with a determination to win.

The Challenge

The first consideration was the change of name from Thames Valley and Chiltern Air Ambulance to the simpler Thames Valley Air Ambulance. This in itself would provide clarity around the location serviced by the air ambulance as well as creating the need to re-brand. 2015 would be the Charity’s 15th year of providing a unique life-saving service to communities in the Thames Valley area and they intended to use this milestone to leverage communication and fundraising opportunities.

With the recent development of a Brand Audit and Fundraising Proposition, it was time for the Charity to update their brand image to reflect the new proposition. A major challenge for this brief was to address both the requirements of the supporters as well as the stakeholders, as too much change could have a serious impact on loyalty, recognition and even lead to a decrease in donations from fundraising activities.

The Solution

BeSeen’s approach to this project was to ensure that due consideration was given to all of the diverse influencing factors whilst not losing all of the credibility and integrity of the current branding. Take a look below at the brand collateral that we created as part of this exciting project.

A new Brandmark

With a new creative promise – Bringing the A&E to you, when and when you need it most – BeSeen developed a brand mark that represents the innovative helicopter in motion combined with the delivery of medical support in one timeless graphic. BeSeen’s bold solution effectively introduces the change in the Charity’s name and encapsulates their new creative promise and brand values with the integration of a helicopter graphic within the familiar medical cross icon.

Red and yellow have been retained as part of the primary colour palette but brighter tones have been introduced to complement a secondary palette of grey and green for supporting graphics and text.

whitelogo

Stationery design

A set of clean, simple stationery including letterhead, compliments slip and business cards was created to reflect the new branding.

thames-valley-stationary

Merchandise Fundraising

Fundraising is a crucial activity for the Air Ambulance to sustain this vital community service. Using the new branding BeSeen created the designs for a number of merchandising items which would help to facilitate their fundraising efforts.

merchendise

Online Communication

E-Newsletter

Email marketing is a key consideration for communications with their audiences. The mini bites of stories from their quarterly e-newsletter encourage their audience to read further directing them to the TVAA website. The structure of the email is broken into simple blocks paired with imagery to inform, educate and inspire the audiences.

e-newsletter
email

Print Communication

brochure
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Annual Review Brochure

Every year TVAA produce a brochure which reviews the year, all of the key activities and success stories to send to all of the key stakeholders in the Charity. BeSeen produced the template and design for this inspiring document to incorporate the new brand identity.

The Results

Thames Valley Air Ambulance was very proud of their new modern brand which they felt truly resonated with all their audiences making them feel emotionally connected to the brand, and most importantly it reflected the life-saving work that the Charity provides in the Thames Valley.

[Client testimonial]