Content marketing developed as SEO continued to rapidly evolve in recent years and as social media boomed. SEO, social media and website usability are increasingly interlinked, making content marketing a truly impactful (but often overlooked) activity.
As well as being critical to SEO and social media, content such as blogs, whitepapers, guides, infographics, and videos can serve a number of crucial roles. It can be a lure to attract your target audience and gain contact information, it can give them the information they need to make a purchase / enquiry, and it can keep your audience engaged after a purchase / enquiry. But any content won’t do – it’s all about quality over quantity and understanding and offering genuine value to your audience, and that’s where we can help.
Before starting to produce content we first take the time to understand your business, your audience’s behavours, interests and concerns, and the purposes and objectives of your content to develop a content plan and journey that’s destined for success.
Nobody knows your business like you know your business. So we run workshops with you to combine your knowledge and experience of your industry and audience with our creativity and expertise in content marketing best practices to get the very best results.
The actual creation of the content is typically a sticking point for businesses as it’s difficult to find the time to produce something of suitable value and quality. We can handle this for you and produce the stand-out content devised in our workshops with you.
With SEO and social media being key beneficiaries of your content, it is important to optimise your content to be found by search engines and to be sharable and engaged with on social media.
Content Promotion (and Outreach)
Many businesses produce content but don’t promote it further than posting it on social media. It’s like painting a masterpiece and hanging it in a cupboard. Using social media advertising, promotion platforms and outreach to influencers, we get your content the attention and reaction it deserves.
Our Digital Marketing Manager, Paul Jackson, has a decade of experience and success in content marketing, SEO and social media, and he’ll help you develop the perfect content marketing plan to achieve your business objectives online. Give Paul a call or send him a message to talk more about your business and what you’d like to achieve: